EXPO INTER CARS 2013 GAME ROOM

Inter Cars wanted to give the exhibition visitors something different, innovative and engaging, so we developed 6 interactive games for the brand’s digital zone in the game room!

We created an augmented reality photo booth, to allow the users to place their picture in a fancy car of their own choosing (browsing between them by hand gestures), and share it via social networks. We also designed a multi-touch custom game, a Kinect car game, in which the user had to avoid obstacles on a highway while driving a really cool car, a virtual flight, that made visitors use their own bodies to “fly” and catch bonus tokens, a football interactive floor projection, super-catchy for those who wanted a little leg work, and a Kinect catch game.