OCULUS RIFT

Inside an artery there are different types of cells, as well as blood clots and elements that affect a correct circulation. The virtual reality application we developed for the Bayer exhibition stand was a roller-coaster like journey inside in artery, from the viewpoint of red blood cell.

Along the trip, the cell encounters not only blood clots that it must dodge, but also helpers in the battle against bad circulation. Controlling the journey is left completely at the user’s desire, as the perspective shifts according to the head and glance change, thanks to the Oculus Rift technology. This allows complete visualization and understanding of the blood flow and its constant rhythm inside our body.

Once the journey is completed, the application permits slow motion movements, so as the user to attentively observe the artery walls and the elements inside it.

Over the course of the ride, the allies of a good circulation – proper medicines – come up every now and then, easing the overcoming of obstacles.