EXHIBITION STAND

At the 2015 National Conference of Family Medicine, Zentive showcased 2 different therapeutic areas: Rheumatology, Cardiovascular and Gastroenterology. In order to make sure that all portfolios were represented in an interactive way, we developed a multi touch application for each area.

Rheumatology – puzzle

Reconstructing the bone system was made possible by a multi touch application which prompted the participants to answer a series of questions on pathology and product. As their answers progressed, the 3D human bone system was gradually created.

Cardiovascular – association

In a multi touch interface, we implemented two human bodies animated in 3D. The participants were supposed to access the heart area and, thanks to the technology used by the application, associated the necessary medicine for each treatment phase. The entire functionality was based on Drag & Drop, so the application was intuitive and user-friendly.

Gastroenterology – puzzle

From the same interface, by accessing the pulmonary area, the participants were shown an image containing 5 different patient profiles. According to the profile, the participant associated the product efficiency graphic with the right affection. In a timeframe of 20-30 seconds after the acid value increase (marked by the breakdown of the image), the doctor had to reconstruct a group (patient profile and graphic), to save the patient.

Once a group was rebuilt, the screen showed a short, 1 second promo message on the specific medication.