DANONE CREMOSSO
Augmented Reality application
When choosing between 2 different Cremosso flavors, the user has to be compelled to do so. So we designed an app that created a unique user experience in the decision making process.
When a customer got in front of the screen, the two protagonists of the video spot appeared beside him, introducing the 2 new flavors – “Cremosso mint chocolate kiss” and “Cremosso caramel kiss”. Using a voting system, the customer had to choose between the two flavors by siding with one of the protagonists in the interactive space.
Of course, the high functionality of the application was that it got users to actually vote for their preferred flavor and provided statistical data for the client.
