Augmented Reality photo app
Astrazeneca Photo Booth Experience
Placing the customer center-stage – that’s what AstraZeneca wanted to do. So we designed an application that took the user’s photo and placed it on the front cover of the magazine!
Choosing different scenarios was made easier with Kinect technology, so users could interact with the application just by sliding their hands. The photos were kept in a constantly updated gallery that ran when no one was in front of the screen. What’s more, the pictures had the options to be shared by e-mail, via social networks, or even printed out.