EXHIBITION STAND
Genzyme
The Genzyme stand at the 2015 SNR Congress became a special experience for the participants thanks to the Photo Booth application, brought to life thanks to augmented reality and Kinect technology.
The application permitted the person in front of the screen to pose in a different environment – a mountain scenery embroidered with edelweiss flowers, symbol of rarity and natural purity. The photos had the options to be emailed, shared on social networks or instantly printed.
